Introducing The Tree and The Sea

 

Concept: To create a YouTube Channel, Instagram and Twitter feed reminding people to stop littering on NSW Beaches (Specifically Hyam’s Beach) by using fashion as a communication medium.

Methodology:Β By creating 3 outfits over the semester using products that are widely available and known to harm the environment: Balloons, Plastic Bags and Plastic Knives and Forks. After hand creating these outfits, I will wear them down at the beach and explain the negative effects these items can have on marine life if disposed of in the ocean. YouTube will show the process in developing each of the outfits, Instagram will showcase the final photo shoot and outfits and twitter will encourage people to view the other channels.

Engagement from the target audience (See Starter Pack below) will be generated by collaborating with other environmentalist Instagram pages who already have a high following. Further to this, promoting Instagram posts on channels such as twitter, and environmentalist forums such as Reddit.

Utility:Β The project is relevant to marine life, and the sustainability of Jervis Bay. The aim of the project is to remind people of the importance of looking after Australia’s natural environment and to encourage people to put their rubbish in the bin so that future generations can also enjoy the beach. The project will also remind council that it is vital that there are enough facilities including rubbish bins to meet the high demand of tourists in the summer months.

Beach Litterer Starter Pack

References for video facts:

  1. “Plastic Remnants are the most common form of litter on Australian Beaches”
    Readfearn, G & Ball, A 2018 ‘The great Australian garbage map: 75% of beach rubbish made of plastic,’ The Guardian,
    https://www.theguardian.com/environment/ng-interactive/2018/apr/18/the-great-australian-garbage-map-75-of-beach-rubbish-made-of-plastic
  2. “Due to Tourism, Hyam’s beach reaches up to 5000 cars daily in the summer months”
    Sheppeard, A 2019, ‘White Sands of Hyam’s Beach not the only drawcard for this town,’ Property Real Estate, https://www.realestate.com.au/news/white-sands-of-hyams-beach-are-not-the-only-drawcard-of-this-town/
  3. “There are 5.25 Trillion pieces of rubbish in the ocean”
    Parker, L 2015, ‘Ocean Trash: 5.25 Trillion Pieces and Counting, but Big Questions Remain’ National Geographic, https://news.nationalgeographic.com/news/2015/01/150109-oceans-plastic-sea-trash-science-marine-debris/
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